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Home Posts tagged "student athletes"

Tag: student athletes

College Athlete Sponsorship: Are Sports Marketers Ready?

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Is there a female student athlete advantage? How about one for “first movers?” Former …

03/11/2021 03/11/2021
Read More"College Athlete Sponsorship: Are Sports Marketers Ready?"

College Athlete Sponsorhip: Leveraging Name, Image & Likeness

How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group delve …

02/26/2021 02/26/2021
Read More"College Athlete Sponsorhip: Leveraging Name, Image & Likeness"

College Sports Sponsorship: Is There a Female Student Athlete Advantage?

Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women college athletes? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate …

02/18/2021 02/18/2021
Read More"College Sports Sponsorship: Is There a Female Student Athlete Advantage?"

College Athlete Sponsorship: Engaging Student Athletes

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year?  In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and …

02/11/2021 02/11/2021
Read More"College Athlete Sponsorship: Engaging Student Athletes"
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