TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …
Tag: tv advertising
“TV’s Brand-Building Power” Wins ARF Best Practitioner Paper
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate …
TV’s Brand-Building Power Still Potent
Is television as effective as it was in the 1980s? Has its role diminished to the point of non-viability? How does it …