• MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Marketing Accountability Foundation (MAF)
    • Member Organizations
    • MASB Officers and Directors
    • Emeritus & Former Officers
    • MASB Advisory Council (MAC)
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • MASB Projects
      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
      • PROJECTS COMPLETED
        • Brand Valuation: BIV Project Phase I
        • Brand Valuation: BIV Phase II
        • Continuous Improvement in Return (CIR)
        • Finance in Marketing Education (FME)
        • Financial Reporting of Customer and Brand
        • The MASB Book: Accountable Marketing
        • Measuring and Improving CPG Return Using CLV
        • Measuring & Improving Return from Interactive
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
      • Sustainable Marketing Accountability Initiative
      • Special Initiatives Completed
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Press & Outside Media
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
  • EVENTS
    • MASB Summits
    • MASB Webinars
    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
InstagramLinkedInYouTubeRSS Feed
Skip to content
  • MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Marketing Accountability Foundation (MAF)
    • Member Organizations
    • MASB Officers and Directors
    • Emeritus & Former Officers
    • MASB Advisory Council (MAC)
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • MASB Projects
      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
      • PROJECTS COMPLETED
        • Brand Valuation: BIV Project Phase I
        • Brand Valuation: BIV Phase II
        • Continuous Improvement in Return (CIR)
        • Finance in Marketing Education (FME)
        • Financial Reporting of Customer and Brand
        • The MASB Book: Accountable Marketing
        • Measuring and Improving CPG Return Using CLV
        • Measuring & Improving Return from Interactive
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
      • Sustainable Marketing Accountability Initiative
      • Special Initiatives Completed
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Press & Outside Media
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
  • EVENTS
    • MASB Summits
    • MASB Webinars
    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Home Posts tagged "tv advertising"

Tag: tv advertising

TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes

Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, but advertisers need to manage the quality of their messages and the media weight of their advertising more carefully than …

08/19/2021 08/19/2021
Read More"TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes"

“TV’s Brand-Building Power” Wins ARF Best Practitioner Paper

Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP (Journal of Advertising Research, Dec. 2020) has received the 2021 ARF Great Mind Award for Best …

07/01/2021 08/16/2021
Read More"“TV’s Brand-Building Power” Wins ARF Best Practitioner Paper"

TV’s Brand-Building Power Still Potent

Is television as effective as it was in the 1980s? Has its role diminished to the point of non-viability? How does it compare to other media platform options available today?  These questions are answered in the MASB white paper Television’s Brand Building …

10/31/2017 10/31/2017
Read More"TV’s Brand-Building Power Still Potent"
  • Instagram-
  • LinkedIn-
  • YouTube-
  • RSS Feed-
InstagramLinkedInYouTubeRSS Feed
©2023 Marketing Accountability Standards Board of the Marketing Accountability Foundation - a 501(c)(3) nonprofit organization
Powered by Septera & WordPress.
Back to Top