The Who’s Who of Marketing Accountability

The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize on sponsorship accountability, digital accountability, brand assessment, marketing value, metric certification and much more. Don’t miss out on our upcoming events!​

MASB President/CEO Tony Pace discusses sponsorship with Evan Greene, former CMO of The Recording Academy

MASB Fellow Steve Diorio of Forbes CMO Practice breaks down the Marketing Value Chain

RJ Williams of Young Hollywood and Stuart McLean of Content and Company outline The Strategic Role of Content Marketing

Larry Harris of Reset Digital (l) and Gary Greenstein of WSGR talk digital with Purush Papatla of UW-Milwaukee.

MA Foundation Trustee Jim Meier announces Continuous Improvement in Return Lite

Brand Assessment Spotlight on Leslie Zane of Triggers Growth Strategy

Laurence Newell of Brand Finance explains the Brand Value League Tables metric assessment

MASB Executive Director Frank Findley sheds some light on brand valuation

Tony Pace puts the Member Spotlight on Northwestern’s Bobby Calder

CMO Spotlight on Steve Shannon, former VP Marketing for Hyundai and Advisor at Yext, Foursquare and EDO

MASB Director Karen Ebben speaks on Sponsorship Accountability Metrics

Sponsorium’s Marc Fisher presents PERFORMIND