“How many bad decisions will go unnoticed because AI made them look polished?”
As multiple macro-trends converge to reshape the future of work, AI stands out as the enigmatic force capturing both our imagination and concern. While organisations scramble to understand its true impact, many have yet to grasp just how fundamentally AI could transform our ways of working. The big questions loom:
- Is AI coming for our jobs, or will it turn us all into super-workers?
- Can we just leave it all to the AI Agents, or does human oversight remain critical?
- Does AI spell the end for the entry level role, and If so what does this mean for our future Talent pipeline?
At MASB Winter Summit 2026, Feb. 19 on Zoom, People Strategy expert Adam Katz will present 8 Ways AI Is Reshaping the Workforce, sharing exclusive insights from his unpublished thought leadership research, The AI Workforce Imperative, developed to complement the People Strategy at a global financial institution. The session will explore eight hypotheses on how AI could reshape the workforce, highlighting both the opportunities and the risks that demand careful navigation. Request your invitation from events@themasb.org.
Adam Katz is a seasoned People Strategy and HR specialist, with deep expertise in Operating Model design, Organisation Design, People & HR Strategy, and organisational transformation. With a background as a Big-4 HR & Change Consultant (PwC & EY), He currently works in People Strategy at a global financial institution, having previously worked in Operating Model & Transformation at a FTSE 100 Hospitality business. He is MCIPD accreditation, and holds a BSc in Psychology, and an MA in HR Management.
MASB summits are key gatherings for those driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Request your invitation from events@themasb.org.