The best products and service in the world do not guarantee you positive brand recognition. The most important aspect is how the marketplace *feels* about your brand.
At MASB Summer Summit, Aug. 5 – 6 at Rutgers Business School, IBM Chief Magic Officer David Reich will present Tactical Communication for Rapid Rapport to Enhance Brand Experiences.
“All decisions are based on emotion. The logic that people apply to decisions validate their gut feel. Rapport is more than 1:1 connection – Tactical Communication tools and techniques create rapport with markets as well as individual decision makers. This session will explore not just the what, but the how.”
David has had a successful career as a technology and thought leader, and combines that with his passion and talent as a magician, mentalist and stage hypnotist, using this unique insight, he has developed the Tactical Communication Method.
Whether interpersonal or business-related communications, engagement is critical, and is also one of the most misunderstood concepts. David has mastered the art of developing rapid rapport with individuals and groups and brings this to events worldwide. Through his lens of a performer, David creates interactive experiences to enable his audiences to develop the kind of rapid rapport that they can use immediately
and will remember for the rest of their lives.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing. Request your invitation from events@themasb.org.