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Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
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  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
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Home Archive for category "Podiums/Publicity"

Category: Podiums/Publicity

TAMU Mays Business School Joins MASB

The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …

12/28/2022 12/28/2022
Read More"TAMU Mays Business School Joins MASB"

New MASB CEO Determined To Elevate Role of Marketing

Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …

08/02/2022 08/02/2022
Read More"New MASB CEO Determined To Elevate Role of Marketing"

Spring Summit Videos

If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …

04/21/2022 04/21/2022
Read More"Spring Summit Videos"

Ebben Celebrated as MASB Trailblazer

The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, …

04/11/2022 04/12/2022
Read More"Ebben Celebrated as MASB Trailblazer"

TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes

Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …

08/19/2021 08/19/2021
Read More"TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes"

2021 Blair Marketing Accountability Award Nominations Open

Dr. Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement …

07/26/2021 07/26/2021
Read More"2021 Blair Marketing Accountability Award Nominations Open"

Thompson to Address Marketing in the Age of A.I.

Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for …

03/23/2021 03/24/2021
Read More"Thompson to Address Marketing in the Age of A.I."

Fort to Speak on Sponsorship Marketing Post Pandemic

Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain …

03/17/2021 03/17/2021
Read More"Fort to Speak on Sponsorship Marketing Post Pandemic"

College Athlete Sponsorship: Are Sports Marketers Ready?

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …

03/11/2021 03/11/2021
Read More"College Athlete Sponsorship: Are Sports Marketers Ready?"

Wise Words from a Marketing Measurement Master

MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and …

02/02/2021 02/02/2021
Read More"Wise Words from a Marketing Measurement Master"

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