TAMU Mays Business School Joins MASB

The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M University. Mays educates nearly 6,300 undergraduate, masters and doctoral students in accounting, finance, information systems, management and marketing, ranking consistently …

Spring Summit Videos

If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben and Mike Wokosin of the MASB Sponsorship Accountability Metrics Project share progress and learnings from the first four years of …