Does Your Brand Have a Code of Conduct?
Do your brands have a Code of Conduct? Can you produce a document that says what a brand may and may not claim? Peter Fasano, founder and CEO of MassLogic Labs, believes that in this age of AI, it’s more …
Category: Podiums/Publicity
Marketing Magic Featured at First MASB Breakfast Club
On May 12, the Marketing Accountability Standards Board launched the inaugural MASB Breakfast Club in New York City at the offices of the Association of National Advertisers, the event host. The new series of morning gatherings are designed to unpack the …
2025: The Year in Marketing Accountability
What a year for marketing accountability! MASB CEO Joanna Seddon and Executive Director Frank Findley kept our numerous project teams on track and much progress was made by all. The Marketing Metric Certification and Universal Marketing Dictionary teams were busier …
MASB CEO Seddon Awarded Silver Apple
MASB CEO Joanna Seddon is joining 300+ individuals and organizations who since 1985 have received Marketing Club of New York’s Silver Apple Award for marketing industry achievement, leadership and giving back to the field and community. Seddon has been a MASB …
MASB Examines the KraftHeinz Split
The Marketing Accountability Standards Board has had a keen eye on KraftHeinz throughout the difficulties that have resulted in its splitting up. On Aug. 13, just prior to the big announcement, MASB Trustee and former industry exec Jim Meier discussed …
MASB Publishes “The Financial Value of Brands Imperative”
“Marketing exists to drive profitable and sustainable growth through increased demand. Since growth is measuredin financial terms, the strength of brands and the resulting customer franchise must also be expressed and analyzed in financial terms. Regular measurement and analysis of …
June 26 Webinar: “Strategically Leveraging AI for ROI”
Artificial Intelligence (AI), Generative AI and Large Language Models (LLMs) are the rage these days. They are disrupting businesses, upending business models, and shifting marketing. They pose uncertainties and challenges related to investments and returns. What should companies and CMOs …
The Golden Ticket to Business Value Growth
In recognition of the inaugural World Brand Day, MASB CEO Joanna Seddon explains why financial brand valuation and evaluation as recommended by ISO standards are “the golden ticket” for growth-minded marketers. Episode 2 of the webinar series Making Marketing Accountable.
TAMU Mays Business School Joins MASB
The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M University. Mays educates nearly 6,300 undergraduate, masters and doctoral students in accounting, finance, information systems, management and marketing, ranking consistently …
New MASB CEO Determined To Elevate Role of Marketing
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which is growth. So why aren’t marketers more respected in the boardroom? It’s because of the lack of marketing accountability.” Newly …