TAMU Mays Business School Joins MASB
The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …
Category: Podiums/Publicity
New MASB CEO Determined To Elevate Role of Marketing
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …
Spring Summit Videos
If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …
Ebben Celebrated as MASB Trailblazer
The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, …
TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …
2021 Blair Marketing Accountability Award Nominations Open
Dr. Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement …
Thompson to Address Marketing in the Age of A.I.
Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for …
Fort to Speak on Sponsorship Marketing Post Pandemic
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain …
College Athlete Sponsorship: Are Sports Marketers Ready?
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …
Wise Words from a Marketing Measurement Master
MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and …