It’s time to honor another maverick of accountable marketing with a Blair Award for Marketing Accountability, to be presented at MASB Summer Summit 2023 in August.
MASB co-founder Meg Henderson Blair was a pioneer of both marketing measurement and marketing accountability, linking marketing actions to financial performance to improve return. Serving as founding President and CEO, she led MASB through its first decade, recruiting many marketers, measurement providers, industry associations and academics to the cause.
The Margaret H. Blair Award for Marketing Accountability is presented annually by MASB to a marketing executive or academic that has implemented the principles of marketing accountability to:
1) drive business growth through continuous improvement in Marketing ROI
2) prove the contribution of Marketing to enterprise value