PROVING THE ECONOMIC VALUE OF MARKETING
A. Starting Announcements
B. Welcome & Agenda Overview
C. Marquette College of Business Administration Overview
D. Breaking Ground with New Initiatives
E. Fireside Chat with Mark Stouse & Joanna Seddon
F. Sponsorship Accountability: The Power of Synergy
G. Universal Marketing Dictionary Trends
H. Insights from Unstructured (Big Data) [.zip file]*
I. Avasta: Summary of ICB Standard
J. Opportunity Cost & Sustainability
K. Blair Award VIDEO
N. Measuring Creativity Initiative
O. The Truth About Brand Boycotts
P. Economic Value of Marketing
* download .zip file, then open the .pdf, PRESENTATION Insights from Unstructured (Big) Data.
