MASB Summer Summit 2026 | Rutgers Business School

A. Starting Announcements – Findley

B. Welcome & Agenda Overview – Stewart

C. MASB CEO Address – Seddon

D. NY Giants Digital Playbook – Dominik

F. Tactical Communication – Reich

G. Linking Strategy, Marketing, and Operations – Routel

I. Marketing Metric Certification Awards – Findley Seddon

I2. MMC Award – Volute Group SightIQ – Gupta

J. Joseph Plummer MASB Trailblazer Award – Stewart Taylor

K. Lead Live Master Leadership Formula – Weedfald

L. Brand Experience Lessons from UMD AI Trials – Fasano

M. Adaptive Systems Theory of Consumer Preference – Jagger