Winter Summit 2013 | Las Vegas, NV

Across Industry, Marketing & Finance are Agreeing
on Measurement for Creating Value

Thursday, February 14, 9:00AM-5:30PM

Welcome & Charge | MASB Chair David Stewart, LMU

MASB Warm-Up | Earl Taylor, MSI

The CMO’s Accountability Agenda | Bill Zengel, ANA

The CFO’s Accountability Agenda | Joe Plummer, Columbia

Trailblazer Award Presented to Joe Plummer

Marketing & Finance “Pairs” I & II (Panels) | Shane Scaramuzzi, ConAgra

New Charter Members Weigh In (Panel) | Jamie Richardson, Kimberly-Clark

Putting It Together: Delivering On Accountability Agenda | Stewart

The Game Changing Projects:

Update on Brand Valuation: What More Is Known | Marc Fischer, UoCologne

Brand Investment and Valuation Project | Mike Hess, Nielsen

Keynote: Integrated Financial Reporting | Lisa French, IIRC

Improving Financial Reporting Project | Gregory, Corebrand, & Moore, UCR

MASB MARCOM Project | Zengel

Summary & Call-To-Action | Meg Blair, MAF/MASB

Gaming By The Standards For Return | Toni Repetti, UNLV

Advisory Council Meeting | Mike Hanssens, UCLA

Friday, February 15, 9:00AM-Noon

Other Important Projects Underway

Measuring Return from Interactive Project | Craig Stacey, Stern
Update on 3MS | Mike Donahue, 4As

MASB Metrics Catalogue Project | Allan Kuse, MMAP Center

Measuring Return for CPG w/CLV Pilot Project | Rick Abens, Foresight ROI

What Lies Ahead for CLV | Leslie Wood, Nielsen Catalina

Common Language Wiki Project | Paul Farris, Darden

The MASB Book I Project | Craig Gugel,

Housekeeping, Announcements & Adjourn