The Marketing Accountability Standards Board (MASB) is conducting an important survey on Big Data techniques currently in use for marketing applications. We invite participation by all marketers! The objective of the survey is to document the traditional and emergent techniques currently employed. …
AdAge.com recently published the Ad Age Measurement Glossary, written by Jack Neff. After review by the project team, these 14 terms have been added to the Universal Marketing Dictionary, marketing-dictionary.org: Average minute audience C3 C7 Cohort Conversion Duration-weighted impression Individual …
Check out Why Brands MUST Be Valued in Financial Terms, Episode 10 of the Making Marketing Accountable webinar series, featuring co-authors Jim Meier & Frank Findley. Then order your copy of The Financial Value of Brands Imperative – Second Edition. …
We are delighted to be returning to Chicago for MASB Summer Summit 2025 at DePaul University Kellstadt Graduate School of Business! The event takes place Wednesday, Aug. 13, 8 AM – 5 PM, and Thursday, Aug. 14, 8 AM – …
In the world of upheaval and uncertainty in which we now live, brand matters more than ever. A brand is a guarantee. You know what you’re getting, whether it’s high quality, cool products, performance, or good value. That’s why brands …
The MASB Sustainability Marketing Project recognized World Brand Day 2025 with a video celebrating four brands that have sustainability built into their business models: Tony’s ChocoLonely, Emmy Store, Relove and ThredUp. Featuring Neil Bendle from the University of Georgia, Johanna …
WORLD BRAND WEEK DOUBLE HEADER World Brand Day is May 10 and we’re celebrating all week including these valuable webinars: Tuesday, May 6, NOON ET Analytics in Action: Building Shareholder and Stakeholder Value through Branding An overview of a five-step process to identify …
If you weren’t able to participate in our event at SMU Cox School of Business last month, visit The MASB Channel on YouTube and check out these outstanding sessions: MASB SPRING SUMMIT 2025 on THE MASB CHANNELRequest your invitation to our next …
FMCG company CavinKare, one of India’s most thriving enterprises, has become a member of the Marketing Accountability Standards Board (MASB), and Insights Leader Shobha Venugopal has joined the MASB Advisory Council. “We are delighted to welcome CavinKare to MASB,” said …
“Marketing exists to drive profitable and sustainable growth through increased demand. Since growth is measuredin financial terms, the strength of brands and the resulting customer franchise must also be expressed and analyzed in financial terms. Regular measurement and analysis of …