Excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: Measuring Brand as Revenue & Valuation Driver Driving Corporate Strategy Through Data Insights How Analytics Shapes Marketing Success in Today’s Connected World Five …
In the ecosystem of marketing accountability, investment analysts can be a core stakeholder group. Their questions and attitudes can affect focus and strategies – including marketing. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Fran Cassidy of Cassidy Media …
The connected world of today has created many opportunities for marketers. Companies which fail to take advantage of these opportunities will lose market share to more adaptive competitors. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Shardul Wartikar will present, …
Alfred Dupuy is passionate about bridging the gap between marketing and finance, fostering product/service innovation, and driving sustainable business improvements. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, he will present “Sustainability as a Growth Driver,” emphasizing the importance of …
Brands are among the most valuable intangible assets of the firm. The billions of dollars assigned to Apple, Google, and Hermès on Interbrand’s annual ranking lists attest to their value. But notwithstanding these impressive numbers, do firms fully capitalize on …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Dawn Colossi and Edgar Baum will present “The Value of Measuring Brand as a Revenue and Valuation Driver.” Request your invitation from [email protected]. Colossi is CMO at Software AG and the former …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Jerry Nichols from Bottomline will present “From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights.” Request your invitation from [email protected]. Nichols will explain how Bottomline overcame …
MASB SUMMER SUMMIT 2024 Driving Growth Through Marketing Accountability Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey Thursday, August 8 & Friday, August 9 with reception and dinner Thursday evening request your invitation from …
Artificial Intelligence (AI), Generative AI and Large Language Models (LLMs) are the rage these days. They are disrupting businesses, upending business models, and shifting marketing. They pose uncertainties and challenges related to investments and returns. What should companies and CMOs …
In recognition of the inaugural World Brand Day, MASB CEO Joanna Seddon explains why financial brand valuation and evaluation as recommended by ISO standards are “the golden ticket” for growth-minded marketers. Episode 2 of the webinar series Making Marketing Accountable.