CEO Perspective on 2024
MASB has had an extremely successful year. As December draws to a close, we are overwhelmed! Our goal for 2024 was to make our vision a reality. As the year progressed, the need to elevate the CMO to their rightful …
SMU Cox School to Host MASB Spring Summit
Mark your calendar for MASB SPRING SUMMIT 2025, March 20-21 at Southern Methodist University Cox School of Business in Dallas, Texas! Program TBA. Non-members, request your invitation from [email protected].
Marketing Creativity Defined!
An extensive review of marketing research literature has produced a new definition of “marketing creativity,” published in the Universal Marketing Dictionary. Considered one of the most important and unique contributions of the marketing and advertising functions, creativity serves as a …
eSports Opportunities for Brands | Oct 25 webinar
Join us Friday, October 25, Noon ET, for the sixth episode in our Making Marketing Accountable webinar series, eSports: Opportunities for Brands with Mike Wokosin, Adjunct Instructor of Marketing at Tippie College of Business, University of Iowa, and co-author of Sponsorship Accountability – A …
Bendle on Valuing Sustainability Investments
On Sep. 25, Neil Bendle, Associate Professor of Marketing at the University of Georgia and MASB Director, presented the webinar, Demonstrating the Value of Sustainability Investments. Marketing accountability provides a useful way to help demonstrate the value of investments in …
Summer Summit Videos Pt 2
More excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: How to Leverage the Brand to Impress Investors What Do Investment Analysts Really Think About Marketing? Sustainability as a Growth Driver Request …
Summer Summit Videos Part 1
Excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: Measuring Brand as Revenue & Valuation Driver Driving Corporate Strategy Through Data Insights How Analytics Shapes Marketing Success in Today’s Connected World Five …
Investment Analysts and Marketing at MASB Summit Aug 8-9
In the ecosystem of marketing accountability, investment analysts can be a core stakeholder group. Their questions and attitudes can affect focus and strategies – including marketing. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Fran Cassidy of Cassidy Media …
“How Analytics Shapes Marketing Success” at Summit Aug. 8-9
The connected world of today has created many opportunities for marketers. Companies which fail to take advantage of these opportunities will lose market share to more adaptive competitors. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Shardul Wartikar will present, …
“Sustainability as Growth Driver” at MASB Summit Aug 8-9
Alfred Dupuy is passionate about bridging the gap between marketing and finance, fostering product/service innovation, and driving sustainable business improvements. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, he will present “Sustainability as a Growth Driver,” emphasizing the importance of …