Marquette U to Host MASB Summer Summit

Mark your calendar for MASB SUMMER SUMMIT 2023, August 9-10 at Marquette University in Milwaukee, Wisconsin. Program TBA. Request your invitation from events@themasb.org. MASB summits are important gatherings for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading …

Johnson & Johnson Joins MASB

Johnson & Johnson, one of the world’s largest and most broadly based healthcare companies, is prioritizing marketing accountability and demonstrating marketing’s contribution by joining the Marketing Accountability Standards Board (MASB). Michael McCaffrey, Global Strategy & Insights Leader of Johnson & …