The Marketing Accountability Standards Board has added a dynamic new academic member to its Advisory Council. Nobuyuki Fukawa, PhD, is an Associate Professor of Marketing at Missouri University of Science and Technology. He is also a Distinguished Visiting Associate Professor …
The Marketing Accountability Standards Board has honored a marketing measurement superstar with the Margaret H. Blair Award for Marketing Accountability. Jerry Nichols, Vice President of Marketing Data, Analytics, and Insights at Bottomline, is being recognized for implementing the principles of …
The Marketing Accountability Standards Board (MASB) honored three marketing metrics that directly link marketing actions to financial performance. The certification process includes the conceptual linking of marketing activities to intermediate marketing outcomes and the cash drivers of the business using …
How can sports marketers use all of the new technologies to make informed decisions, drive marketing strategy, and cultivate brand loyalty? How is sports marketing success measured? These and many other questions will be answered by the Sports Marketing Discussion …
The Marketing Accountability Standards Board’s long and productive relationship with the Association of National Advertisers, a founding MASB member organization, continues with the appointments of a new ANA representative to the MASB Board of Directors. MASB CEO Joanna Seddon: “We …
Kantar’s Meaningful Different Salient (MDS) Framework, a conceptual and practical model to measure and diagnose brand equity, has achieved metric certification by the Marketing Accountability Standards Board (MASB) according to its Marketing Metrics Accountability Protocol, a formal process for connecting …
An up-and-coming social media marketing startup has joined the accountable marketing movement. New MASB member Reddify is a marketing tech company that describes itself as “a lean Gen-Z and Millennial team that is headquartered in Singapore … a marketing platform …
2024 was a most productive year for the Marketing Accountability Standards Board. Here are just some of the highlights: MASB Winter Summit was held remotely and featured panels on Measuring Creativity and A.I., Causal Analytics & Marketing Accountability. Nobuyuki Fukawa …
Don’t miss the next episode of our Making Marketing Accountable webinar series on Wednesday, January 8, 2025, when Ray Katz, COO of Collegiate Sports Management Group, breaks down a hot topic in sponsorship marketing: Naming Rights – Rights, Wrongs & …
The Marketing Accountability Standards Board is delighted to welcome new member Shiv Gupta and his data-driven marketing consulting firm, Quantum Sight. “We’re happy to add Quantum Sight’s unique perspective to our projects and our summit discussions,” said MASB Executive Director …