Don’t miss MASB Spring Summit 2023, April 13, 1-3 PM ET via Zoom, featuring:
The BIG DEAL about Big Data & A.I. for Marketers
Strategically leveraging big data and A.I. to make marketing more accountable
Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School, Texas A&M University
The Measuring Creativity Initiative
An ANA/MASB initiative to design a robust yet easily applied methodology to measure the impact of creativity on sales.
Latha Sarathy, Chief Research Officer, Association of National Advertisers
PLUS
PANEL: Insights for CMOs
First Release of New ISO Global Standards for Brand Evaluation
Digital Targeting Accuracy and ROO/ROI Initiative
Marketing Organization Structure – Best Practice
via Zoom • April 13 • 11 AM – 3 PM ET
FREE for MASB members ○ $49 for non-members
Request your invitation from events@themasb.org
