MASB Spring Summit: Demonstrating the Business Value of Marketing

MASB Spring Summit 2023 Demonstrating the Business Value of MarketingDon’t miss MASB Spring Summit 2023, April 13, 1-3 PM ET via Zoom, featuring:

The BIG DEAL about Big Data & A.I. for Marketers

Strategically leveraging big data and A.I. to make marketing more accountable
Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School, Texas A&M University

The Measuring Creativity Initiative

An ANA/MASB initiative to design a robust yet easily applied methodology to measure the impact of creativity on sales.
Latha Sarathy, Chief Research Officer, Association of National Advertisers


PANEL: Insights for CMOs
First Release of New ISO Global Standards for Brand Evaluation
Digital Targeting Accuracy and ROO/ROI Initiative
Marketing Organization Structure – Best Practice

via Zoom • April 13 • 11 AM – 3 PM ET

FREE for MASB members ○ $49 for non-members

Request your invitation from