Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020.
Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the global brand consulting practice at Kantar/Millward Brown, and founding partner and EVP for Worldwide Strategy at FutureBrand.
She invented and implemented the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times, and has won the prestigious WPP Atticus Grand Prix award for the most groundbreaking contribution to knowledge across all agencies for her white paper on brand valuation, The Brand in the Boardroom, considered a MASB foundational work. With a doctorate from Oxford University, she lectures at Columbia University.
MASB President/CEO Tony Pace recounted how Seddon reinvented and chaired the Marketing Hall of Fame to honor the accomplishments of the best marketers. “In a world of accountable marketers, you need to recognize those who have performed at a very high level.”
Pace also emphasized Seddon’s work on monetary brand valuation. “She has continually tried to drive the financial valuation of brands to a higher level.” [see the MASB video: A Practitioner’s View of Brand Valuation]
Seddon was delighted to receive the award named for Blair, the marketing measurement pioneer who led the Marketing Accountability Standards Board through its first decade. “Meg was inspiring – and a force – and to be recognized in the context of Meg and what she’s accomplished is really great. I also think MASB is so important.”
Joanna invites everyone to join her for Marketing Hall of Fame Speaks: Bringing the Future Forward, Oct. 29, 2:30 – 4 PM EDT.