If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions.
Karen Ebben and Mike Wokosin of the MASB Sponsorship Accountability Metrics Project share progress and learnings from the first four years of this ambitious undertaking.
Making and Saving Millions through Brand Measurement – How implementing the ISO Brand Evaluation Standard has benefitted start-ups through Fortune 100s and the hurdles that are still to overcome with Edgar Baum, CEO, Avasta.
