MASB, the Marketing Accountability Standards Board, has assembled a wide array of research and educational resources available for improving business communication and linking marketing activities to financial return. Take advantage of them!
Our research is highly regarded and regularly downloaded by marketers worldwide. We are proud that our library includes the 2021 ARF Great Mind Award for Best Practitioner Paper, Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review, and last year’s well-received release, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, plus many other great reads!
This free, educational resource is a collection of marketing videos and publications by top marketers and marketing researchers focused on the role of finance in marketing and marketing accountability – linking marketing actions to financial performance. There are also related links from our popular Common Language in Marketing Dictionary.
Over the past ten years, our online dictionary has grown to more than 1,800 cross-referenced marketing terms and definitions with more than 40,000 monthly users. Marketing professors around the globe are adding the dictionary to their course materials, and dictionary terms are regularly featured as Google snippets for search queries. Bookmark this definitive source for marketing defined!
Each week, MASB Director of Communication and dictionary webmaster Erich Decker-Hoppen keeps marketers sharp with a question derived from the definitions in the CLMD. You can get Marketing Term of the Week on LinkedIn or Twitter or SUBSCRIBE to receive it in your inbox.
The MASB Sponsorship Accountability Metrics Project team will soon be releasing Part 10 of its turf-breaking series covering sponsorship measurement, NIL, eSports and much more! Now is the time to catch up on any topics you missed.
Compare competing metrics with confidence using the 10 Characteristics of an Ideal Metric as outlined in MASB’s Marketing Metric Audit Protocol (MMAP). The validation process reveals strengths and weaknesses to the measurement provider, often resulting in the metric’s improvement.
Find our FINANCE in MARKETING and dictionary definition videos plus interviews and excerpts from bi-annual summits by subscribing to the MASB Channel.
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Join our forward-thinking community of top-tier marketers, measurement providers, industry associations and business academics in setting the agenda for the future of Marketing. Find out more about our metric certification and benchmarking services. Submit a membership inquiry or email [email protected].