SUMMER SUMMIT VIDEOS: Intellectual Capital & Opportunity Cost

Intellectual Capital in the Boardroom – A New Standard

Avasta CEO Edgar Baum explains the commercial benefits of implementing a standard for appropriate oversight of intellectual capital value/enhancement and risk mitigation newly released by the American National Standards Institute (ANSI) and the Licensing Executives Society (LES).

Opportunity Cost & Sustainability in Marketing

Marketing professors Annette Towers from Clemson University and Kay Peters from the University of Hamburg reveal that strategy is about choice and the heart of a company’s strategy is what it chooses to do and NOT do. They also discuss how to measure marketing’s impact on ESG issues.

For more summit videos, visit THE MASB CHANNEL!