Tony Pace, MASB President/CEO and former CMO of Subway Restaurants, reflects on the history of marketing the Super Bowl and the opportunities it offers advertisers.
“In terms of the size of the audience, the ability to double the audience outside the game itself, and the fact that the attention level is as high as it is, it’s frankly amazing that everyone isn’t falling all over themselves to be in the game – because it’s got an enduring value.”