Brand Valuation or Brand Evaluation: What’s the Difference?
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s …
Tag: brand evaluation
Global Standards Organization Calls for Annual Brand Evaluations
The ISO (International Organization for Standardization), recognized leader in setting international industry standards, brought together standards boards from around the …
2018: The Year in Marketing Accountability
The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability …
Brand Valuation vs. Brand Evaluation – What’s the Difference?
The terms brand valuation and brand evaluation are in the news with the launch of unanimously-approved global standard ISO 20671 …
Developing Global Brand Standards with ISO
By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development …
Defining Marketing’s Contribution to Firm Profitability
The recently released ISO 20671 Brand Evaluation standard puts forth a “rigorous framework and set of principles” for regular brand …
New ISO Standard Offers Integrated Brand Value Reporting Process
The new ISO standard for Brand Evaluation is the Golden Ticket for marketers as it offers an integrated reporting process …
New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, …