The Impact of Tax Rate Changes on Brand Value
With a recently issued ISO global standard for brand evaluation calling for a better understanding of brands, MASB has added …
Tag: David Stewart
Who Was Who at MASB Winter Summit 2018
Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues …
Applying MASB’s Model for Brand Valuation
The suggestion that Coach overpaid for its recent purchase of Kate Spade highlights the need for generally accepted standards in …
A Reference Point for Standards
It is said, “Don’t judge a book by its cover,” but the cover of Accountable Marketing: Linking Marketing Actions to Financial …
MASB Book: Marketing Accountable in Finance Terms
“Marketing has a long history of attention to measurement and the creation of metrics, yet most of the metrics used …