Who Was Who at MASB Winter Summit 2018

Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues as sample quality, sponsorship metrics and digital advertising accountability. Check out the Who’s Who of Marketing Accountability from MASB Winter Summit 2018.

Summits come twice per year. Don’t miss MASB Summer Summit 2018, August 9 – 10 in Boston.

MASB Chair Dave Stewart of Loyola Marymount University

Steve Diorio of Forbes CMO Practice

Paul Donato of the ARF, Courtney Williams of Lucid and Art Klein of MSW•ARS Research

Walt Disney‘s Pam Forbus, Tracy Wilson and Karin Kricorian

Henrik Christensen of MolsonCoors, Ray Katz of ROI Sports Group, and Karen Ebben of Global Marketing Impact

Ted McConnell of Lucid & MASB’s Tony Pace

Charles Cantu of Huddled Masses

Jim Meier of MillerCoors

Ivey Business School‘s Neil Bendle

Bill Duggan of the ANA

Paul Farris of the University of Virginia

Tim Gohmann of Behavioral Science Lab

Doug Crang of MSW•ARS Reseach

Networking over Bourbon Street

Join us in Boston!

Also in attendance were Kelly Johnson of ESPN, Kathleen Hunter of the ANA, Purush Papatla of the University of Wisconsin-Milwaukee, Sunny Garga of [m]PHASIZE, MASB Advisor Greg Banks, Chris Murphy of Kantar North America, Northwestern University‘s Bobby Calder, University of Iowa‘s Tom Gruca, Joanna Seddon of Ogilvy RED, MASB Advisor Emeritus Jim Gregory, Christian Goy of Behavioral Science Lab, Lawrence Newell of Brand Finance Mexico, MASB Executive Director Frank Findley, and, hailing all the way from the University of Southeast Norway, Kåre Sandvik. Thanks to everyone who participated!