Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues as sample quality, sponsorship metrics and digital advertising accountability. Check out the Who’s Who of Marketing Accountability from MASB Winter Summit 2018.
Summits come twice per year. Don’t miss MASB Summer Summit 2018, August 9 – 10 in Boston.
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Also in attendance were Kelly Johnson of ESPN, Kathleen Hunter of the ANA, Purush Papatla of the University of Wisconsin-Milwaukee, Sunny Garga of [m]PHASIZE, MASB Advisor Greg Banks, Chris Murphy of Kantar North America, Northwestern University‘s Bobby Calder, University of Iowa‘s Tom Gruca, Joanna Seddon of Ogilvy RED, MASB Advisor Emeritus Jim Gregory, Christian Goy of Behavioral Science Lab, Lawrence Newell of Brand Finance Mexico, MASB Executive Director Frank Findley, and, hailing all the way from the University of Southeast Norway, Kåre Sandvik. Thanks to everyone who participated!