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Home Posts tagged "marketing award"

Tag: marketing award

Marketing Accountability Mavericks Wanted!

It’s time to honor another maverick of accountable marketing with a Blair Award for Marketing Accountability, to be presented at MASB Summer Summit 2023 in August. MASB co-founder Meg Henderson Blair was a pioneer of both marketing measurement and marketing accountability, …

05/17/2023 05/17/2023
Read More"Marketing Accountability Mavericks Wanted!"

Ebben Celebrated as MASB Trailblazer

The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, announced by Joe Plummer himself at MASB Spring Summit on April 7. “I worked on General Motors all over the …

04/11/2022 04/12/2022
Read More"Ebben Celebrated as MASB Trailblazer"

Stewart Awarded for Leadership in Marketing Accountability

Loyola Marymount University Professor of Marketing Emeritus David W. Stewart received the 2021 Margaret H. Blair Award for Marketing Accountability, presented annually by MASB to a marketing executive or academic who has implemented the principles of marketing accountability to 1) drive …

11/12/2021 11/12/2021
Read More"Stewart Awarded for Leadership in Marketing Accountability"
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