AdAge.com recently published the Ad Age Measurement Glossary, written by Jack Neff. After review by the project team, these 14 terms have been added to the Universal Marketing Dictionary, marketing-dictionary.org: Average minute audience C3 C7 Cohort Conversion Duration-weighted impression Individual …
MASB Director Neil Bendle, Associate Professor of Marketing at the University of Georgia, recently assembled an outstanding group of experts to draft a set of definitions for terms related to sustainable marketing, a topic rapidly growing in relevance. As a …
MASB’s online Common Language Marketing Dictionary is marking its 10-year anniversary. The free educational resource is independent, objective, regularly updated by marketing authorities and welcomes input from the marketing community. In 2009, members of the recently formed MASB identified a lack …
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The …
Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at …
