A.I. systems are bringing about a new age of transparency in marketing results. Fleeting is the time where returns from marketing and brand activities are ambiguous. Simultaneously, a new groundbreaking legal ruling in the McDonald’s Corporation Stockholder Derivative Litigation case …
As digital privacy regulations tighten and third-party cookies phase out, marketers face new challenges in measuring and optimizing their campaigns. Traditional data-driven methods, once reliant on granular user tracking, must now adapt to a privacy-first world. At MASB Spring Summit …
Mark your calendar for MASB SPRING SUMMIT 2025, March 20-21 at Southern Methodist University Cox School of Business in Dallas, Texas! Program TBA. Non-members, request your invitation from events@themasb.org.
In the ecosystem of marketing accountability, investment analysts can be a core stakeholder group. Their questions and attitudes can affect focus and strategies – including marketing. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Fran Cassidy of Cassidy Media …
Brands are among the most valuable intangible assets of the firm. The billions of dollars assigned to Apple, Google, and Hermès on Interbrand’s annual ranking lists attest to their value. But notwithstanding these impressive numbers, do firms fully capitalize on …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Dawn Colossi and Edgar Baum will present “The Value of Measuring Brand as a Revenue and Valuation Driver.” Request your invitation from events@themasb.org. Colossi is CMO at Software AG and the former …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Jerry Nichols from Bottomline will present “From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights.” Request your invitation from events@themasb.org. Nichols will explain how Bottomline overcame …
MASB SUMMER SUMMIT 2024 Driving Growth Through Marketing Accountability Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey Thursday, August 8 & Friday, August 9 with reception and dinner Thursday evening request your invitation from …
Creative strategy and accounting for creative impact will be the subject of the Measuring Creativity panel at MASB Winter Summit on March 6. Moderated by Kerry Benson, Creative Solutions Lead at Kantar, the panel will include David Kimmett, Director of Advertising Messaging …
Proven applications changing the work and culture of marketing accountability will be reviewed by the Marketing Digital Intelligence panel at MASB Winter Summit on March 6. Moderated by Venky Shankar, Professor of Marketing at Southern Methodist University, the panel will include …
