marketing standards - Marketing Accountability Standards Board

2018: The Year in Marketing Accountability

The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability Standards Board, The Forbes Marketing Accountability Initiative powered by MASB and many other organizations. MASB represented the U.S. in the development …

12/31/2018 12/31/2018

Common Language Marketing Dictionary Upgrade Announced

Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at …

08/23/2018 10/19/2018