Meg Blair - Marketing Accountability Standards Board

Wise Words from a Marketing Measurement Master

MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and advertising R&D pioneer Margaret (Meg) Henderson Blair in a book published by Cambridge Scholars. Over five decades, Blair conducted research …

02/02/2021 02/02/2021

In Memoriam

It is with great sorrow that we announce the unexpected passing of our leader and driving force, Margaret (Meg) Henderson Blair. For the past year, she has served as Chair of the Marketing Accountability Foundation following ten years as Founding …

03/12/2018 03/12/2018