In Memoriam

Margaret Henderson Blair
Meg Blair

It is with great sorrow that we announce the unexpected passing of our leader and driving force, Margaret (Meg) Henderson Blair.

For the past year, she has served as Chair of the Marketing Accountability Foundation following ten years as Founding President and CEO of MASB.

Although many were involved in forming the Marketing Accountability Standards Board, Meg has been the linchpin. It now falls to the rest of us to advance the mission and realize her vision of a more accountable marketing realm to the benefit of all who operate in it.

She will be dearly missed, but she will continue to inspire.


Leave your remembrances and tributes in the Comment area below, and we will share them with her family and loved ones.



  1. davestewart

    I came to know Meg in the early 1980’s while I was an assistant professor at Vanderbilt. She was a friend and mentor. I will will miss her and MASB has suffered a great loss. Meg was one of a handful of industry leaders who understood the importance of measurement and who advanced best practices associated with the development and use of reliable and valid measures. Her contributions will live on.

  2. Greg Banks

    I admire Meg for many reasons, including her focus and perseverance. When Meg set her mind on achieving something, you could be sure it would be achieved. I’ll miss her very much. Greg Banks 3.12.18

  3. Rick Abens

    Meg inspired people. She was a trailblazer that created one of the true marketing standards in the industry with ARS. Meg was kind and tough, generous and ambitious, a thought leader and passionate about everything she did. She took on a tough job with MASB and helped make it the great institution it is today, then had the foresight to know she had to turn it over to new, different leaders. Meg was my friend and I will miss her.

  4. Tim Gohmann

    Meg was, without a doubt, the person I learned the most from in my career. Her understanding of data collection methodology, inferential statistics, psychometrics, presentation and use of results exceeded all others with whom I’ve worked. Perhaps more important, Meg’s commitment to doing what was right exceeded the highest of ethical and moral standards. She was a shining light in a marketing world often characterized by “smoke and mirrors.” Never did she put herself “ahead” of the data, or promote her own ego in lieu of what the data conveyed. She was always courageous in communicating the truth with little regard for what others would think of her, her only reward being the complete honesty and integrity with which she conducted her professional and personal life.

    She will be a model for me and for all researchers who will judge our actions by asking “What would Meg do?”

  5. karenebben

    Meg was an inspirational pioneer, passionate about MASB, delivering Marketing truths and elevating the profession of Marketing. Her willingness to tackle even the toughest of issues was enhanced by her intellectual curiosity and her eagerness to collaborate and mentor.
    She was a remarkable pioneer that forged strong personal and professional relationships. I will miss Meg’s leadership and wise counsel, as will my fellow MASB members.

  6. John Willard

    I only met Meg a couple of years ago. She struck me as a remarkably well-rounded, one-of-a-kind person in her professional and personal life. She was passionately “all in” when it came to whatever she was doing, whether it was her remarkably generous commitment to the MASB cause, her fantastic mentoring skills, or her devotion to fishing and Harleys, to name just a few examples. She was a force of nature who was a wonderful example for us all of how to live life to the fullest. I am so sorry that we have lost her, but so appreciative that I had the privilege to get to know her.

  7. Paul Flugel

    I’m very saddened to hear this news. Meg was a great researcher, leader, motivator, professional, & mentor… but above all, she was a great person.

  8. Craig Gugel

    Meg was one of the best and brightest people that I have ever worked with in the market research business. I first met her several years ago at an Advertising Research Foundation Conference. When she visited the ARF in 2009 and recommended that we get involved with MASB, I was eager to join the organization as a board member. Her knowledge of the business, her sense of humor, and personality will certainly be missed.

  9. David Haigh

    We were all very saddened to hear of Meg’s sudden and untimely death. She was an inspirational and great leader of the marketing accountability world. She was a force of nature and will leave a big gap behind.

    I am only sorry I was not able to make it to MASB recently but it gave others from BF the chance to meet her.

    We would all like to express our condolences to all Meg’s many friends and colleagues.

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