pandemic marketing - Marketing Accountability Standards Board

Sponsorship Accountability Part 7: Social Distancing – A Boon for eSports?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

04/16/2020 06/21/2022

Marketing’s Vital Role in Tackling the Covid-19 Pandemic

The Covid-19 pandemic has disrupted almost all aspects of consumers’ lives and created widespread drops in confidence. The efforts of medical personnel, elected officials and government agencies to tackle the threat have taken center stage in media reporting. But marketers …

04/02/2020 04/27/2020