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Home Posts tagged "sports marketing"

Tag: sports marketing

Sports Marketing Panel to Discuss Challenges, Opportunities

How can sports marketers use all of the new technologies to make informed decisions, drive marketing strategy, and cultivate brand loyalty? How is sports marketing success measured? These and many other questions will be answered by the Sports Marketing Discussion …

03/05/2025 03/10/2025
Read More"Sports Marketing Panel to Discuss Challenges, Opportunities"

eSports Opportunities for Brands | Oct 25 webinar

Join us Friday, October 25, Noon ET, for the sixth episode in our Making Marketing Accountable webinar series, eSports: Opportunities for Brands with Mike Wokosin, Adjunct Instructor of Marketing at Tippie College of Business, University of Iowa, and co-author of Sponsorship Accountability – A …

10/04/2024 10/04/2024
Read More"eSports Opportunities for Brands | Oct 25 webinar"

Samford University Joins MASB to Shape Future of Sponsorship Measurement

Samford University has joined the Marketing Accountability Standards Board, and the MASB Sponsorship Accountability Metrics Project team has a valuable new member: Darin White, Ph.D., Executive Director of Samford’s Center for Sports Analytics. “I am truly honored to join MASB …

10/03/2023 12/08/2023
Read More"Samford University Joins MASB to Shape Future of Sponsorship Measurement"

DeGaris to Take on Sponsorship Measurement

Despite the critical need, most sponsors still lack a standardized process for measuring their return on sponsorship. Larry DeGaris, Executive Director of the Medill Spiegel Research Center at Northwestern University, will address the issue at MASB Summer Summit, Aug. 9-10 at Marquette University …

07/13/2023 07/13/2023
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Measuring VISA Sports Sponsorship Value

Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with their consumers and shape brand perceptions to generate demand and drive organic growth. Measuring and quantifying the contribution that sponsorship …

09/22/2022 10/07/2022
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NIL for College Athletes – Is there a first mover advantage for sports marketers?

On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first mover advantage for sports marketers ready to serve this new market segment? Tony Pace of MASB asks Michael Zoerb of …

06/30/2021 06/30/2021
Read More"NIL for College Athletes – Is there a first mover advantage for sports marketers?"

College Athlete Sponsorship: Are Sports Marketers Ready?

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Is there a female student athlete advantage? How about one for “first movers?” Former …

03/11/2021 03/11/2021
Read More"College Athlete Sponsorship: Are Sports Marketers Ready?"
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