Samford University has joined the the Marketing Accountability Standards Board, and the MASB Sponsorship Accountability Metrics Project team has a valuable new member: Darin White, Ph.D., Executive Director of Samford’s Center for Sports Analytics. “I am truly honored to join …
Despite the critical need, most sponsors still lack a standardized process for measuring their return on sponsorship. Larry DeGaris, Executive Director of the Medill Spiegel Research Center at Northwestern University, will address the issue at MASB Summer Summit, Aug. 9-10 at Marquette University …
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with their consumers and shape brand perceptions to generate demand and drive organic growth. Measuring and quantifying the contribution that sponsorship …
On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first mover advantage for sports marketers ready to serve this new market segment? Tony Pace of MASB asks Michael Zoerb of …
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain will be discussed at the second session of MASB Winter Summit 2021, a remote event happening April 8, 1-4 PM …
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Is there a female student athlete advantage? How about one for “first movers?” Former …
How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What are the advantages and disadvantages of advertisers previewing their Super Bowl ads on social media? MASB President/CEO Tony Pace asks Ray …
