Measuring VISA Sports Sponsorship Value
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
Tag: sports marketing
NIL for College Athletes – Is there a first mover advantage for sports marketers?
On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first …
Fort to Speak on Sponsorship Marketing Post Pandemic
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain …
College Athlete Sponsorship: Are Sports Marketers Ready?
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …
Super Bowl Double Feature!
How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What …