The Brand Value Accounting Dilemma - Marketing Accountability Standards Board

In Part 3 of the Financial Value of Brand Series, Neil Bendle, Associate Professor at the University of Georgia Terry College of Business, discusses where we find ourselves today regarding financial disclosures of intangible assets and explains the Brand Value Accounting Dilemma.

In June 2021, MASB issued the landmark publication, The Financial Value of Brands Imperative: Why Brands Must be Valued in Financial Terms. This video series further promotes the recommendation that “brand-centric enterprises develop an internal methodology to annually measure, explain and report the Financial Value of Brands to the executive level, even in the absence of any external regulatory or accounting requirements.”

Many specific topics will be covered in this series by guest presenters including:

the increasingly obvious influence of brands on enterprise value
the evolving landscape of Brand Value disclosures
customer franchise strength
using brand preference in your brand evaluations
addressing objections to implementing a Brand Value measurement methodology
… and much more!

Stay tuned to the MASB Channel!