A new design has been created to graphically represent the Marketing Accountability Standards Board.
It depicts the marketing sphere as a circle with MASB at center, bringing together the sphere’s three elements: marketers, marketing academics and marketing measurement providers.
Marketing accountability impacts the entire marketing sphere, and MASB’s membership includes leading members of all three sectors. They come together in our project teams and at our summits to share perspectives and answer the questions posed by today’s marketing environment.
How accountable is YOUR MARKETING?