During its recent Summer Summit at DePaul University, the Marketing Accountability Standards Board (MASB) awarded Brand Finance with Marketing Metric Certification for its Brand Valuation League Tables, which passed the rigors of the Marketing Metric Audit Protocol (MMAP), the formal …
Join us for Episode 11 of our Making Marketing Accountable webinar series on Wednesday, July 16, Noon ET, when Peter Young, Partner, Brand Valuation Europe at Presciant, presents Beyond the Black Hole: Quantifying and Leveraging Brand Value in Financial Reporting. For …
Check out Why Brands MUST Be Valued in Financial Terms, Episode 10 of the Making Marketing Accountable webinar series, featuring co-authors Jim Meier & Frank Findley. Then order your copy of The Financial Value of Brands Imperative – Second Edition. …
In recognition of the inaugural World Brand Day, MASB CEO Joanna Seddon explains why financial brand valuation and evaluation as recommended by ISO standards are “the golden ticket” for growth-minded marketers. Episode 2 of the webinar series Making Marketing Accountable.
China established its annual Brand Day eight years ago. At last December’s plenary meeting, the Standardization Administration of China (SAC), currently serving as TC289 Secretariat, proposed expanding the celebration to global scale. Here are some of this year’s World Brand …
Background From May through September of 2023, the Marketing Accountability Standards Board (MASB) published three articles that were compiled into the white paper, The Bud Light Brand Divorce: How impaired brand preference led to persistent sales volume decline. Now, with …
Not all customers are brand-led the same way. Measuring where and when your brand matters can drive marketing efficiency by 20-45+ percent in driving revenue. Identifying the variability of when, where, and with who your brand drives purchasing decisions is …
The Bud Light Brand Divorce Case Study recently released by the Marketing Accountability Standards Board (MASB) has been requested by marketing instructors from around the world, including Austria, Brazil, Canada, England, France, Germany, Greece, India, Ireland, Morrocco and, of course, …
Compiled from a series of articles published between May and September 2023, this white paper from the Marketing Accountability Standards Board (MASB) describes how impaired brand preference led to persistent sales volume decline at AB InBev, parent company to the …
THE SITUATION: In early April, transgender social media influencer Dylan Mulvaney released March Madness-related, sponsored Instagram posts promoting Bud Light that were immediately met by a wave of criticism within social media. MEDIA RESPONSE: Within days, the news media was …
