Brand Finance’s Brand Value Rankings Earn MASB Certification
The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing …
Category: Brand Valuation
Brand Valuation vs. Brand Evaluation – What’s the Difference?
The terms brand valuation and brand evaluation are in the news with the launch of unanimously-approved global standard ISO 20671 …
Developing Global Brand Standards with ISO
By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development …
New ISO Standard Offers Integrated Brand Value Reporting Process
The new ISO standard for Brand Evaluation is the Golden Ticket for marketers as it offers an integrated reporting process …
New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, …
The Impact of Tax Rate Changes on Brand Value
With a recently issued ISO global standard for brand evaluation calling for a better understanding of brands, MASB has added …
TV’s Brand-Building Power Still Potent
Is television as effective as it was in the 1980s? Has its role diminished to the point of non-viability? How does it …
Why is ‘Brand’ Missing from Boardroom Discussions?
Despite brands being central to business success, their health is infrequently discussed in the boardroom. Why? Simply put, brands are …
TV Still Has Tremendous Power To Move Markets
Does television advertising have the same brand-building power as in previous decades? MASB Director Kelly Johnson of ESPN and MASB …
Why spend on a brand if you don’t get credit for it?
By applying the MASB Brand Investment & Valuation model, finance teams can more easily tie changes in brand strength to …