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    • MASB Overview [PDF]
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    • MASB Advisory Council (MAC)
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      • Marketing Metric Catalog (MMC)
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      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
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      • Measuring & Improving Return from Interactive
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Home Archive for category "Brand Valuation" (Page 3)

Category: Brand Valuation

Applying MASB’s Model for Brand Valuation

The suggestion that Coach overpaid for its recent purchase of Kate Spade highlights the need for generally accepted standards in …

05/09/2017 05/15/2017
Read More"Applying MASB’s Model for Brand Valuation"

Brand Preference Drivers Identified

Last year, Frank Findley presented Brand Investment & Valuation Project Phase I at the ARF ReThink Conference. On Mar. 8, Frank presented …

03/06/2017 05/22/2017
Read More"Brand Preference Drivers Identified"

MASB Contributing to International Standards

While MASB’s BIV Project team has worked over the past several years to establish generally accepted Brand Investment & Valuation …

09/08/2016 10/11/2016
Read More"MASB Contributing to International Standards"

Brand Preference Metric Completes Audit

MSW•ARS Research’s Brand Preference/Choice in Tracking metric has passed through the rigors of the Marketing Metrics Audit Protocol (MMAP), the …

04/25/2016 05/23/2016
Read More"Brand Preference Metric Completes Audit"

Accounting for Brands

How do you attach a price tag to something you can’t see or touch? This question was posed recently by …

04/11/2016 04/11/2016
Read More"Accounting for Brands"

Measuring Brand Strength

MASB member MSW•ARS Research has launched The Brand Strength Monitor, “a game changing deliverable of an established, trusted, and independently …

03/07/2016 05/11/2016
Read More"Measuring Brand Strength"

MAF President’s 2016 Prediction

Research Business Report’s 20th Annual Predictions Issue features Marketing Accountability Foundation (MAF) President Meg Blair’s forecast for 2016: “Over the next …

01/04/2016 05/11/2016
Read More"MAF President’s 2016 Prediction"

Brand Investment & Valuation Project Enters Phase II

Brand represents great value, but how can brand value be monetized? This critical question was answered by the first phase of …

10/20/2015 06/01/2016
Read More"Brand Investment & Valuation Project Enters Phase II"

Brand Valuation Model Completed

MASB Summer Summit 2015 An empirically proven model for brand valuation and guiding investment decisions has been completed by MASB’s Brand Investment …

09/16/2015 05/11/2016
Read More"Brand Valuation Model Completed"

Brand Valuation Project Meets Major Milestones

Frank Findley (MSW.ARS) and Lori Koehn (General Motors) presented findings at the August MASB meeting, indicating that the trials and …

10/02/2014 10/03/2016
Read More"Brand Valuation Project Meets Major Milestones"

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