Applying MASB’s Model for Brand Valuation
The suggestion that Coach overpaid for its recent purchase of Kate Spade highlights the need for generally accepted standards in …
Category: Brand Valuation
Brand Preference Drivers Identified
Last year, Frank Findley presented Brand Investment & Valuation Project Phase I at the ARF ReThink Conference. On Mar. 8, Frank presented …
MASB Contributing to International Standards
While MASB’s BIV Project team has worked over the past several years to establish generally accepted Brand Investment & Valuation …
Brand Preference Metric Completes Audit
MSW•ARS Research’s Brand Preference/Choice in Tracking metric has passed through the rigors of the Marketing Metrics Audit Protocol (MMAP), the …
Accounting for Brands
How do you attach a price tag to something you can’t see or touch? This question was posed recently by …
Measuring Brand Strength
MASB member MSW•ARS Research has launched The Brand Strength Monitor, “a game changing deliverable of an established, trusted, and independently …
MAF President’s 2016 Prediction
Research Business Report’s 20th Annual Predictions Issue features Marketing Accountability Foundation (MAF) President Meg Blair’s forecast for 2016: “Over the next …
Brand Investment & Valuation Project Enters Phase II
Brand represents great value, but how can brand value be monetized? This critical question was answered by the first phase of …
Brand Valuation Model Completed
MASB Summer Summit 2015 An empirically proven model for brand valuation and guiding investment decisions has been completed by MASB’s Brand Investment …
Brand Valuation Project Meets Major Milestones
Frank Findley (MSW.ARS) and Lori Koehn (General Motors) presented findings at the August MASB meeting, indicating that the trials and …