ISO/TC289 Celebrates World Brand Day!

World Brand Day


China established its annual Brand Day eight years ago. At last December’s plenary meeting, the Standardization Administration of China (SAC), currently serving as TC289 Secretariat, proposed expanding the celebration to global scale. Here are some of this year’s World Brand Day proclamations and activities.

BRAND DAY WEBINAR: The Golden Ticket to Business Value Growth

Friday, 10 May 2024 ○ Noon EDT / 4 AM GMT

Joanna Seddon, Managing Partner at Presciant and CEO of the Marketing Accountability Standards Board (MASB), reveals how companies can unlock the untapped potential of brands and capture the elusive Brand Alpha that everyone seeks.



In order to deeply grasp the practical requirements of developing new quality productivity and further promote high-quality development, the 8th China Brand Day will be held at the Shanghai World Expo Exhibition and Convention Center from May 10 to 14, 2024.

This year’s annual theme of “Domestic Trendy Brands Build the Future,” in the offline exhibition hall of nearly 70,000 square meters, from the preface hall, special exhibition area, local exhibition area, to the enterprise exhibition area and brand beautiful market, the five major sections complement each other, bringing together nearly 1,000 brand enterprises. The accompanying immersive cloud-based interconnected exhibition and display platform jointly demonstrates the innovative strength and unique charm of Chinese brands, and conveys the strong voice of Chinese brands to the world. READ ARTICLE

Brands – The Most Valuable Assets!

Dr. Gerhard Hrebicek, President, European Brand Institute

On the occasion of World Brand Day on May 10, it is appropriate to examine the profound impact brands have on the economy, society and the entire business landscape from the European point of view. Brands are likely the most valuable and still the least understood intangible assets, creating economic value and sustainability.

Many companies and policymakers are still not aware of the immense economic potential that can be unleashed through brands. Brands are essential economic factors. A brand is not just a logo or a sign or symbol but an identity that sets a company and its products apart in the market and from the competition. It is the public image of a company and/or its products and services as well as a collection of perceptions, including its employees, assets, products, services, and behaviors.

There is strong reason to believe that economic changes are inevitable, implying significant growth potential in the intangible economy. The share of intangibles in GDPs has long exceeded the material value and is increasing.

Brands represent a substantial amount of a company’s value and are contributing to economies…