• MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Marketing Accountability Foundation (MAF)
    • Member Organizations
    • MASB Officers and Directors
    • Emeritus & Former Officers
    • MASB Advisory Council (MAC)
    • MASB Staff
    • MASB Trailblazer Awards
    • Margaret H. Blair Award
  • PROJECTS
    • MASB Projects
      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
      • PROJECTS COMPLETED
        • Brand Valuation: BIV Project Phase I
        • Brand Valuation: BIV Phase II
        • Continuous Improvement in Return (CIR)
        • Finance in Marketing Education (FME)
        • Financial Reporting of Customer and Brand
        • The MASB Book: Accountable Marketing
        • Measuring and Improving CPG Return Using CLV
        • Measuring & Improving Return from Interactive
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
      • Sustainable Marketing Accountability Initiative
      • Special Initiatives Completed
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Press & Outside Media
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
  • EVENTS
    • MASB Summits
    • MASB Webinars
    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
InstagramLinkedInYouTubeRSS Feed
Skip to content
  • MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Marketing Accountability Foundation (MAF)
    • Member Organizations
    • MASB Officers and Directors
    • Emeritus & Former Officers
    • MASB Advisory Council (MAC)
    • MASB Staff
    • MASB Trailblazer Awards
    • Margaret H. Blair Award
  • PROJECTS
    • MASB Projects
      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
      • PROJECTS COMPLETED
        • Brand Valuation: BIV Project Phase I
        • Brand Valuation: BIV Phase II
        • Continuous Improvement in Return (CIR)
        • Finance in Marketing Education (FME)
        • Financial Reporting of Customer and Brand
        • The MASB Book: Accountable Marketing
        • Measuring and Improving CPG Return Using CLV
        • Measuring & Improving Return from Interactive
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
      • Sustainable Marketing Accountability Initiative
      • Special Initiatives Completed
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Press & Outside Media
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
  • EVENTS
    • MASB Summits
    • MASB Webinars
    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Home Archive for category "Marketing Accountability" (Page 21)

Category: Marketing Accountability

Data Handling & Visualization Challenges Marketers

MASB Summer Summit 2015 The new wealth of available market information – including social media data – comes with significant challenges, according to participants in the Marketer Panel at MASB’s Summer Summit, moderated by Jamie Richardson of Kimberly-Clark. “Right now a lot …

09/10/2015 03/14/2016
Read More"Data Handling & Visualization Challenges Marketers"

Transparency Critical To Improving ROMI

MASB Summer Summit 2015 Transparency in metrics, processes and governance is essential for any business trying to improve return on marketing investment (ROMI), according to the Cross-Functional Roles in Accountability panel at MASB’s Summer Summit in August. Pam Forbus, PepsiCo’s Senior …

09/03/2015 03/14/2016
Read More"Transparency Critical To Improving ROMI"

Keys to Continuous Improvement in Return

MASB Summer Summit 2015 A cross-functional team is one of six key elements that will lead companies to continuous improvement in return, according to Jane O’Keefe, director of Marketing Return Optimization at MillerCoors, speaking at MASB’s Summer Summit in Chicago. “If …

09/01/2015 11/25/2018
Read More"Keys to Continuous Improvement in Return"

Finance and Marketing Working Together

MASB Summer Summit 2015 MASB member companies are reporting a positive shift in the working relationship between marketing and finance departments. “This is what MASB is really about,” said Rick Abens of Foresight ROI, who led a Marketing and Finance …

08/26/2015 03/14/2016
Read More"Finance and Marketing Working Together"

The Long-Term Impact of Advertising

The focus of most measures of marketing’s impact on sales is “short term.” Measurement and analyses that consider only short-term impact may put advertising at an unrealistic disadvantage when allocating marketing resources to maximize long-run profitability. In advance of its …

08/06/2015 05/11/2016
Read More"The Long-Term Impact of Advertising"

Common Language Dictionary Launched

In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in Marketing: The Global Resource for Defining Marketing Terms and Metrics. The dictionary will include links to the MASB Marketing Metrics …

10/02/2014 10/03/2016
Read More"Common Language Dictionary Launched"

AMA, ANA, MSI & MASB Kick Off Common Language in Marketing

In partnership with AMA, ANA and MSI, MASB will be managing and sharing a web platform for Common Language in Marketing: The Global Resource for Defining Marketing Terms and Metrics. The on-line marketing dictionary will include links to the MASB …

06/02/2014 10/03/2016
Read More"AMA, ANA, MSI & MASB Kick Off Common Language in Marketing"

Posts pagination

1 … 19 20 21
  • Instagram-
  • LinkedIn-
  • YouTube-
  • RSS Feed-
InstagramLinkedInYouTubeRSS Feed
©2023 Marketing Accountability Standards Board of the Marketing Accountability Foundation - a 501(c)(3) nonprofit organization
Powered by Septera & WordPress.
Back to Top