Michelle Gibb

Michelle Gibb, MASB Advisor since 2024, is Vice President of Insights & Analytics at Mondelēz International, where she manages a diverse insights team providing deep consumer insight,  shopper understanding, and analytics to marketing and key business teams.

She has over 25 years of brand marketing, innovation, and insights experience, stewarding iconic brands like M&M’s and Snickers at Mars, Inc. and championing self-care at Bayer Consumer Health. Her focus is on insights transformation through the intersection of data, technology, and the unprecedented pace of change. She’s passionate about consumer-centricity and putting insights into action.

Michelle received her BS in Marketing & Public Relations from Syracuse University and her MBA from Gies College of Business at the University of Illinois Urbana-Champaign.