MARKETING ACCOUNTABILITY FOUNDATION
In 2007, having raised and recruited initial resources required to incorporate, staff, and proceed with a dozen standards projects, The Boardroom Project launched the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation (MAF).
From this group of Founders (and others who joined the MASB shortly thereafter), Interim Trustees and Officers were appointed to fill the governance roles of the Foundation until the Founding Trustees were recruited.
In January 2012, the first six of twelve founding trustees and officers were appointed: Meg Blair (President), Mitch Barns, Bob Liodice, Joe Plummer (Secretary), Kate Sirkin and MJ Tisor (Treasurer). The current MAF trustees are:
|Meg Henderson Blair
| MJ Tisor
The Nielsen Company
Media Rating Council
Founding Trustees are C-Level marketing & financial professionals who have interest in marketing accountability, the marketing community as a whole, and the long-term sustainability of the marketing standard’s body. They are nominated by sitting Trustees for three-year terms with eligibility for a second term.