Jim Meier served as MASB Director (2013-2018) and was appointed Trustee and Treasurer of the Marketing Accountability Foundation in 2019.
Jim graduated from Marquette University in 1984 with a Bachelor’s degree in Accounting. He spent 8 years as an auditor with Ernst & Young in Milwaukee. Jim subsequently spent 26 years with Philip Morris, Miller Brewing Company, and MillerCoors in a variety of financial support roles across many business functions including Corporate Financial Services, Sales, Integrated Supply Chain, and Marketing. MillerCoors is the U.S. subsidiary of Molson Coors (NYSE:TAP), the publicly-traded global beer company.
In his final role preceding his retirement as Vice President, Commercial Finance, Jim reported directly to the MillerCoors CFO and on a dotted-line basis to the CMO and CSO. His recurring duties related to budgeting, reporting, and forecasting. Jim was also closely involved with annual marketing spending allocation, implementation and on-going assessment of marketing mix modeling, and overseeing the application of ROMI (Return on Marketing Investment) principles in both the Marketing and Sales Division.
He has spoken at events held by the Association of National Advertisers, the Marketing Science Institute, and the American Marketing Association. Most recently, Jim has been engaged in assisting upstart companies connected with a venture capital fund based in Milwaukee.