Fall Summit 2022 | Columbia Business School

A. Announcements & Agenda
B. Columbia Business School Welcome
C. MASB Vision & Strategy
D. Sponsorship Accountability Metrics Project Update
E. Kanter – Sponsorship Effectiveness & ROI
F. MASB Trailblazer Award – Ebben
G. Blair Award for Marketing Accountability – Haigh
H. Marketing and Firm Value
H2. Marketing and Firm Value [BOOK]
I. Marketing Dictionary Project Update
J. Financial Value of Brands & ISO-TC289 Projects Update
K. Blair Award for Marketing Accountability – Shankar
L. Tony Pace Tribute
N. Day 2 Announcements & Agenda
O. CMO Role Panel Discussion
Q. Emerging Issue: Customer Franchise