Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Tag: college sports marketing
NIL for College Athletes – Is there a first mover advantage for sports marketers?
On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first …
College Athlete Sponsorship: Are Sports Marketers Ready?
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …
College Athlete Sponsorhip: Leveraging Name, Image & Likeness
How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? In this …
College Sports Sponsorship: Is There a Female Student Athlete Advantage?
Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women …