The Marketing Accountability Standards Board Unveils Its New Brand
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …
Tag: Marketing Accountability Standards Board
2019: The Year in Marketing Accountability
Marketing accountability is becoming an international movement and MASB is representing U.S. interests in the development of new global standards …
Global Standards Organization Calls for Annual Brand Evaluations
The ISO (International Organization for Standardization), recognized leader in setting international industry standards, brought together standards boards from around the …
A New Design for MASB
A new design has been created to graphically represent the Marketing Accountability Standards Board. It depicts the marketing sphere as …
Proving Marketing’s Contribution to Bottom Line
According to Tina Moffett, marketers will begin proving their business value when they stop relying on click-through rates and embrace …