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Home Posts tagged "Paul Farris"

Tag: Paul Farris

Farris Recognized as Trailblazer for Developing Marketing Dictionary

Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The …

09/17/2020 09/18/2020
Read More"Farris Recognized as Trailblazer for Developing Marketing Dictionary"

Who Was Who at MASB Winter Summit 2018

Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues as sample quality, sponsorship metrics and digital advertising accountability. Check out the Who’s Who of Marketing Accountability from MASB Winter …

03/06/2018 03/08/2018
Read More"Who Was Who at MASB Winter Summit 2018"

Proving Marketing’s Contribution to Bottom Line

According to Tina Moffett, marketers will begin proving their business value when they stop relying on click-through rates and embrace metrics tied more closely to costs and revenue. Moffett, a senior analyst for B2C Marketing Professionals at Forrester Research, authored …

06/13/2017 06/13/2017
Read More"Proving Marketing’s Contribution to Bottom Line"
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