Farris Recognized as Trailblazer for Developing Marketing Dictionary
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been …
Tag: Paul Farris
Who Was Who at MASB Winter Summit 2018
Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues …
Proving Marketing’s Contribution to Bottom Line
According to Tina Moffett, marketers will begin proving their business value when they stop relying on click-through rates and embrace …