Sponsorship Accountability Part 4: Driving Sponsorship Value with Stewardship and Strategic Activation
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Tag: sponsorship accountability
Sponsorship Accountability Pt 3: The Business Case for the Business Case
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Sponsorship Accountability Part 2: Sponsorship Strategy and Brand Fit
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
The Who’s Who of Marketing Accountability
The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize …
2018: The Year in Marketing Accountability
The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability …
ANA/MASB Report Says Sponsorship Measurement Needs Improving
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business …