Sponsorship Accountability Part 4: Driving Sponsorship Value with Stewardship and Strategic Activation
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize …
The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability …
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business …