Measuring VISA Sports Sponsorship Value
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first …
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain …
Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women …
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …