Measuring VISA Sports Sponsorship Value
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
Tag: sports sponsorship
NIL for College Athletes – Is there a first mover advantage for sports marketers?
On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first …
Fort to Speak on Sponsorship Marketing Post Pandemic
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain …
College Sports Sponsorship: Is There a Female Student Athlete Advantage?
Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women …
College Athlete Sponsorship: Engaging Student Athletes
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …