Financial Value of Brands Imperative Now in Print!
The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …
Tag: Tony Pace
Tony Pace Tributes
Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the …
Pace Obituary and Funeral Arrangements
L. Anthony “Tony” Pace, marketing and advertising executive, died on February 8th, 2022, at the age of 64. The eldest …
MASB Remembers Tony Pace
MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace …
New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, …