The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print as well as digital form. Despite the obvious connection between marketing activities and the meeting of long-term monetary goals, the …
Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the sizzle, but he demanded the steak.’ • Lefton • Feb 2022 Wall Street Journal: Subway Marketing Chief Promoted the $5 …
L. Anthony “Tony” Pace, marketing and advertising executive, died on February 8th, 2022, at the age of 64. The eldest child of Leonard and Maureen Pace, Tony was born on August 3, 1957, and grew up in Cranford and Summit, …
MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace passed away as the result of a snowmobiling accident. Tony spent much of his life advising on sound marketing practices …
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, and extend the sustainable existence of the brand-owning entity. For the first-time, brand owners have a globally applicable and accepted …
