The Who’s Who of Marketing Accountability

Insights on sponsorship accountability, digital accountability, brand value and more were abundant at MASB Winter Summit 2020 at the Union League Club in Manhattan. We had an outstanding array of speakers and panelists as well as a very inquisitive audience. Thanks to everyone who participated!

MASB President/CEO Tony Pace talks customer retention with Chris McDonough, Chief Sales and Brand Officer at LL Bean.
Jeff Greenfield of C3 Metrics on Cross-Platform Ad Measurement

Digital Accountability Panel with John Montgomery, Group M; Charles Cantu, Reset Digital; Bill Harvey, RMT; and Brian Hamilton, Double Check Advertising.
Will Thompson of Forbes dispels the myths around AI

Tatiana Lindenberg of Ogilvy Consulting
MAF Trustee Jim Meier explains MASB Best Practices Benchmarking

Sponsorship Accountability Panel with Paul Pednault, Sponsorium; Paul Bamundo, Laurel Road; Paul Wilson, NBCU; Dan Donnelly, Fox Sports
Innovid’s Tal Chalozin speaks on measuring TV, video, display and social on one platform
John Gaski of Notre Dame University and Erich Decker-Hoppen of MASB invite participation in the Common Language Marketing Dictionary.