Sponsorship Marketing

PUBLICATIONS

MASB: Sponsorship Accountability Pt 9 Name, Image, Likeness AND Influence • Katz/Pace Sep 2020 
MASB: Sponsorship Accountability Pt 8 Can Social Media Drive Accountable Sponsorship? • Wokosin July 2020
MASB: Sponsorship Accountability Pt 7 Social Distancing – A Boon for eSports? Christensen/Ebben/Wokosin April 2020
Forbes: Proving The Financial Contribution Of Sponsorships • Diorio Feb 2020
MASB: Sponsorship Accountability Pt 6 eSports – An emerging sponsorship opportunity as great as the Super Bowl? • Wokosin Jan 2020
MASB: Sponsorship Accountability Pt 5 Measurement • Ebben/Christiansen/Pace Dec 2019
MASB: Sponsorship Accountability Pt 4 Driving Sponsorship Value • Ebben/Christensen/Pace Nov 2019
MASB: Sponsorship Accountability Pt 3 The Business Case for the Business Case • Ebben/Christensen/Pace Nov 2019
MASB: Sponsorship Accountability Pt 2 Sponsorship Strategy and Brand Fit • Ebben/Christensen/Pace Oct 2019
MASB: Sponsorship Accountability Pt 1 Elusive Dream or Quantifiable Reality? • Ebben/Christensen/Pace Oct 2019
ANA/MASB: Improving Sponsorship Accountability Metrics  Jul 2018
Forbes: Taking the Risk Out Of The High Stakes Sponsorship Game  Diorio Feb 2018


Common Language Marketing Dictionary

sponsorship  |  sponsorship fit  |  Name, Image and Likeness (NIL)  |  Name, Image, Likeness and Influence (NILI)


VIDEOS

College Athlete Sponsorship: Engaging Student Athletes in 2021

Are sports marketers ready for new NCAA rules allowing student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the challenges and opportunities of engaging student athletes with Tony Pace of MASB.

College Athlete Sponsorship: The Female Student Athlete Advantage

Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for female college athletes? Former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the possibilities with Tony Pace of MASB. AND Blake gives his prediction for who will be the winner of the new market in its first year…

College Athlete Sponsorship: Leveraging Name, Image and Likeness

How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? Former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group delve into the possibilities with Tony Pace of MASB.

Finance in Sponsorship-Linked Marketing

University of Oregon Marketing Professor T. Bettina Cornwell demonstrates the financial impact of sponsorships on ROI and ROO.

These and many more videos can also be viewed directly on YouTube’s MASB Channel.

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