MASB SUMMER SUMMIT 2023
Marquette University, Milwaukee, Wisconsin • August 9-10
Wednesday, August 9: 9 AM – 5PM plus Cocktails/Dinner
Thursday, August 10: 9 AM – Noon
PROVING MARKETING’S ECONOMIC IMPACT
Breaking Ground with New Initiatives
Joanna Seddon, CEO, MASB
B2B GTM: Moving past a dysfunctional reality
Mark Stouse, CEO, Proof Analytics
DESCRIPTION
Economic Value of Marketing Discussion
Chris Hummel, President, Green Thread
Karen Ebben, President, Global Marketing Impact
Opportunity Cost & Sustainability
Annette Tower, Assistant Professor of Marketing, Clemson University
Kay Peters, Professor of Marketing, University of Hamburg
DESCRIPTION
Insights from Unstructured (Big) Data for Marketing Value
Purush Papatla, Northwestern Mutual Data Science Institute Professor of Marketing, University of Wisconsin-Milwaukee
DESCRIPTION
Sponsorship Accountability: The Power of Synergy
Larry DeGaris, Executive Director,
Intellectual Capital in the Boardroom
Edgar Baum, CEO, Avasta
DESCRIPTION
The Truth About Brand Boycotts
Jim Meier, retired finance executive, MASB Trustee
DESCRIPTION
MASB Measuring Creativity Initiative
David W. Stewart, MASB Chair
Margaret H. Blair Award for Marketing Accountability
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